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Press release:  IMAGINATION TECHNOLOGIES AND ARM ANNOUNCE NEW GRAPHICS PROCESSOR TECHNOLOGY FOR MOBILE COMPUTING AND

Date : 2001-02-21

GSM World Congress

IMAGINATION TECHNOLOGIES AND ARM ANNOUNCE NEW GRAPHICS PROCESSOR TECHNOLOGY
FOR MOBILE COMPUTING AND COMMUNICATIONS
PowerVR® MBX Will Provide Landmark Performance for Mobile Graphics

NICE, France - Feb. 21, 2001 - Imagination Technologies (LSE:IMG), the
leading provider of human computer interface intellectual property (IP), and
ARM [(LSE:ARM); (Nasdaq:ARMHY)], the industry\'s leading supplier of
16/32-bit embedded RISC microprocessor solutions, today announced the
PowerVR MBX core for mobile graphics applications. PowerVR MBX is designed
for integration alongside ARM® microprocessor cores and will enable the
migration of modern 3D and video graphics content to mobile platforms.

ARM and Imagination Technologies expect that the PowerVR MBX technology,
which will be available for licensing from ARM, will become the leading
graphics solution for next generation mobile computing and communication
devices. A companion vertex geometry processor (VGP) is also available for
transform and lighting (T&L) operations.

"We are targeting a diverse range of mobile appliances with this innovative
new IP core and negotiations are in progress with potential major
customers," said John Metcalfe, VP Business Development, PowerVR
Technologies. "The PowerVR MBX has remarkable competitive strengths with
all the inherent benefits of PowerVR, including low memory bandwidth
requirements, exceptional performance and quality and low-power demands."

Steve Evans, VP Business Segment Marketing, ARM, said: "With an
industry-leading ARM core and PowerVR MBX solution, it will soon be possible
for a mobile device to play games with all the features of the latest PC and
console titles. Whether for mobile or consumer entertainment markets, a key
goal for the technology is to bring the rich but complex world of 3D
graphics to cost-effective System on Chip devices, to enable the use of
advanced graphics in high-volume markets where system cost is a key
parameter."

"This is an outstanding technology for advanced mobile gaming and will
expand the range of possibilities for entertainment business and network
community enabling state-of-the-art mobile content," said Hideki Sato,
Representative Director and VP of Sega Corporation.

"PowerVR MBX will enable us to expand and enhance our range of content for
mobile devices to include rich and visually stimulating games. Rage will be
able to leverage our expertise in developing for cutting edge game
platforms, and together with PowerVR bring games to the mass market," says
Colin Bell, Online Director, Rage[1].

Ian Baverstock, Business Development Director, KUJU Entertainment Ltd[2]:
"We welcome this quantum leap in the development of mobile graphics
processor technology. The ability to offer users compelling 3D experiences
on the largest growth platform for gaming will dramatically accelerate the
transition of interactive entertainment from specialist hardware to
pervasive personal mobile electronics."

PowerVR MBX features 3D, 2D and video graphics processing in a small area
(6mm2 of silicon in a System on Chip solution[3]), with exceptionally
low-power consumption (70mW[3]). It maintains all of PowerVR\'s features and
advanced capabilities, which will allow content migration from existing
platforms to new generation mobile devices. Because PowerVR\'s processing
architecture minimizes external memory bandwidth requirements it is ideal
for use in System on Chip (SoC) solutions integrated alongside an ARM
microprocessor and a single unified memory architecture.

EDITORS\' NOTES
PowerVR MBX Features
PowerVR MBX includes all the features of the latest generation of PowerVR
technology including:

· Scene Manager(tm) - seamless scene complexity management to support
arbitrarily complex scenes in limited memory footprint applications

· FSAA4Free(tm) - full screen anti aliasing with no performance loss
delivers a significant improvement in visual quality by using high
resolution rendering and filtered scaling. The result is smoother, more
realistic graphics at mobile resolutions

· ITC(tm) - Internal True Colour operations performed on chip at 32
bpp for superior colour precision

· PVR-TC(tm) - PowerVR Texture Compression

· AHB Interface for ARM bus architectures

· Optimisation for UMA (Unified Memory Architectures)

PowerVR MBX also enables all key 3D features, including: Flat and Gouraud
shading; Perspective texturing and shading; Specular highlights; 2 Layer
Multitexturing support; 32-bit Z/Stencil buffer; Full tile blend buffer;
Effective fill rates that increase with 3D complexity; Per vertex fog;
16-bit textures; 32-bit textures; Point, bilinear, trilinear and anisotropic
filtering; Full range of blend modes; Alpha test.

PowerVR Technologies designs 2D and 3D graphics technologies for use across
a wide variety of consumer platforms, from games consoles, arcade machines
and personal computers to mobile devices and set top boxes. The PowerVR
approach to 3D graphics starts from the premise that taking a different
algorithmic approach to 3D processing can eliminate all redundant processing
and memory bottlenecks. This revolutionary approach keeps as much processing
as possible on-chip minimising costly accesses to off chip memory and
improving performance. This unique technique of tile-based deferred
texturing has been successfully patented worldwide.

[1] Rage has over 200 staff across 10 development studios and has produced
hit titles including Striker, Incoming and Expendable.
[2] Kuju Entertainment is one of Europe\'s leading specialist game
development companies and is working with the leading edge 3D game consoles
and mass-market mobile platforms.
[3] Estimates based on 0.13um technology.

About ARM
ARM is the industry\'s leading provider of 16/32-bit embedded RISC
microprocessor solutions. The company licenses its high-performance,
low-cost, power-efficient RISC processors, peripherals, and system-chip
designs to leading international electronics companies. ARM also provides
comprehensive support required in developing a complete system. ARM\'s
microprocessor cores are rapidly becoming the volume RISC standard in such
markets as portable communications, hand-held computing, multimedia digital
consumer and embedded solutions. More information on ARM is available at
www.arm.com.

About PowerVR Technologies
PowerVR Technologies - a division of Imagination Technologies - develops and
markets the unique PowerVR graphics/video technology. Existing partners
licensing the technology include ARM, NEC and STMicroelectronics. PowerVR
Technologies design wins have included Sega\'s video games console,
Dreamcast, the Naomi arcade system, which is used in the majority of new
arcade machines worldwide, and numerous PC add-in and OEM customers. More
information is available on the PowerVR Technologies web site at
www.powervr.com.

About Imagination Technologies
Imagination Technologies Group plc is an international company that
develops, licenses and supplies market-leading 2D/3D graphics, digital
video, audio and speech technologies and products for consumer entertainment
and PC Markets. The company has deployed and planned technologies for games
consoles, PCs, arcade entertainment machines, digital set-top boxes, in car
information/entertainment systems, and mobile devices. Since it was founded
in 1985, the company has introduced, via licensing arrangements or directly,
a succession of innovative technologies, silicon chips and add-in boards,
which have played a major role in the development of multimedia and
computer-based entertainment systems.
Imagination Technologies Group plc has its corporate headquarters in the
United Kingdom and is publicly traded on the London Stock Exchange
(FTSE:IMG). More information is available on the Imagination Technologies
web site at www.imgtec.com.

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