Press release:  ATI shatters price/performance barrier in high-performance desktop graphics retail market

Date : 2001-02-13

MARKHAM, ON, Feb. 12 /PRNewswire/ - ATI Technologies Inc. (TSE: ATY, NASDAQ: ATYT), the world's largest supplier of graphics, video and multimedia solutions, announced today that it has reduced the ESP (estimated street price) of selected award-winning RADEON(TM) desktop personal computer graphics boards by (US) $20. Effective immediately, ATI's RADEON 64MB VIVO graphics board features an ESP of (US) $199, while the Company's RADEON 32MB DDR graphics board now has an ESP of (US) $149. Together with the recent introductions of RADEON VE Dual Display 32MB DDR and the RADEON 32MB SDR (PCI) at an ESP of just (US) $99, ATI has the ideal product line to address the needs of every user with leading- edge technologies.

`ATI is committed to creating affordable, high-quality graphics for consumers with no sacrifices,' said Jewelle Schiedel-Webb, Director, Desktop Marketing, ATI Technologies Inc. ``With this latest pricing action, ATI is offering gamers -- and the average consumer -- fast, industry-leading video graphics that are second to none when it comes to performance and price.'

Since the RADEON family's debut in July 2000, these technology-leading products have received rave reviews and numerous media awards. ATI's RADEON 32MB SDR recently won the PC Magazine(TM) Editor's Choice award for business use, due to its high speed, vast array of features and low price. The RADEON 64MB VIVO board won Maximum PC's Kick Ass award and won Editors' Choice with PC Praxis Germany, PC Achat France and Personal Computer World UK. In addition, the RADEON 64MB VIVO received PC Format UK's Gold Award as well as CHIP Italy's Best Buy and was selected Innovation of the Year by PC Direct France. Further wins for the RADEON 32MB SDR include Editor's Choice for PC Professionell Germany.

Company Background

Founded in 1985, ATI Technologies Inc. is the world's largest supplier of graphics, video and multimedia solutions for personal computer and MAC platforms. The pioneer, innovator and market leader in the graphics industry, ATI provides cutting-edge technologies for the PC, set-top box, e-appliance and game console markets. The Company has more than 1,900 employees supporting customers from its headquarters in Markham, Ontario, Canada, as well as from offices in Barbados, France, Germany, Hong Kong, Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2001 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

SOURCE: ATI Technologies Inc.

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